Founded with a deep passion for luxury and sensory experiences, our story is one of craftsmanship, confidence, and an unwavering commitment to quality.

At Étrange London, we see perfume as an essential part of self-expression—a final touch that completes your look and tells your story.Each bottle is a work of art, crafted with carefully selected ingredients that harmonize to form a symphony of scent. We hand-pour each bottle, ensuring no detail is overlooked and no shortcut is taken. By producing in small batches, we give each creation the care it deserves, delivering a true luxury experience that’s as unique as the person who wears it.

With a background in luxury and sensory marketing, and experience in the diamond industry, we understand the power of confidence.We saw how self-confidence can transform how people perceive themselves—and how others perceive them in return.

This realisation inspired us to create Étrange London, a brand devoted to enhancing confidence through the art of perfume, and help people feel secure, confident, and authentically themselves.

Our mission is simple: We believe that perfume has the power to reveal your true self, spark curiosity, and leave a lasting impression. With each bottle of Étrange London, we hope to become a part of your story, helping you step into the world with confidence, elegance, and mystery.

Join us on this journey, and let Étrange London be the fragrance that completes you.